ABOUT US
ABOUT US
ABOUT US
How it started.
Bucket Media began in 2006 as a traditional media buying agency specializing in television, radio, print and outdoor advertising. And we were good at it. Within two years, the digital media landscape was moving at break-neck speed. The rise of social media and evolving digital tactics meant we had to change; again, we went “all in.” We didn’t pivot to simply include a digital presence; we quickly learned how tried and true tactics could work cohesively with emerging media. One hurdle? At that time, our clients typically had TV and radio spots but they were lacking creative assets that were tailored to these new platforms. And so, our creative department was born.
How it’s going.
Fast forward through a LOT of change and a lot of growth. We recognized that our name wasn’t nearly as encompassing as our qualifications. We weren’t just Bucket Media - we had become so much more. And so we became Bucket Agency.
Now Bucket Agency is a full-service, woman-owned marketing agency that provides media and creative solutions to a wide variety of clients and industries. And we do it all in-house. Our foresight, responsiveness and agility uniquely position us to be your marketing partner. We’re all in. And we’re ready when you are.
BA women with a bucket list.
Powerful women with big ideas. That’s really how it all started. A dream, a plan, a goal to achieve; THAT was our collective bucket list.
The dream was to create a company that does things differently and prioritizes its clients and employees over itself.
The plan was to be as resourceful and scrappy and transparent and likable as possible in order to succeed.
The goal was to acquire awesome clients and do our very best work for them and their businesses so we could keep employees happy and clients successful. Spoiler alert: we did it. And we keep on doing it every day. That’s why our retention rate for both employees and clients is so high and our culture so extraordinary.
Our Mission
To fulfill the lives of our employees and the goals of our clients, and to be a positive force in our communities.
Our Culture
Our agency is full of honest, hardworking, talented individuals who bring their own style, personality and skills together to make something truly special. We make a positive difference in the lives of our clients and team, and we have a lot of fun doing it.
Our Process
There are no cookie-cutter campaigns here. Every client and project is treated as a unique and individual opportunity to achieve something great. But, if you were looking for some idea of what working with Bucket Agency entails, here’s our process in a very simplified nutshell.
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01. Discovery
Our account services team will work with you to articulate your goals, understand your budget, uncover your target audiences, determine KPIs, and create a strategic plan to deliver results in the most efficient way possible.
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02. Implementation
We start putting pens to paper (or keys to cursor…). The media and creative teams determine the strategy and then implement it by planning and buying the media, creating assets, flighting, revising and, of course, keeping you in the loop along the way.
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03. Results
At the conclusion of and throughout the campaign, we monitor its success through both quantitative and subjective methods. Listening, analytics and overall reception help us judge the effectiveness of the strategy, creative and media mix. We then use this data to inform and develop next steps.
